ILLUSTRAtIONS

Oktoberfest + Beers, Brats & Bubbles

About The Bavarian

The Bavarian is a beer house franchise part of the Pacific Solutions Group. Established in Sydney and with a cult following Australia-wide, Pacific Concepts is a collective of unique dining concepts, ranging from casually chic to explosively fun. The Bavarian brings a German-inspired, Aussie-embraced dining experience to cities and regional and suburban hubs across Australia and New Zealand.

Brief & Output

For this fun illustration project, the client sought diverse and adaptable illustrations to promote two distinct events—one recurring titled ‘Beers, Brats and Bubbles’ and one for their annual Oktoberfest.

The objective was to create an editable look and feel, incorporating graphics that could seamlessly transition across digital and print platforms.

Given the need for versatile deployment, I opted for a playful and airy approach. I crafted a collage-like aesthetic, illustrating a range of elements and graphics tailored to each event's unique constraints. This approach ensures easy adaptation into various shapes and sizes for a cohesive and dynamic promotional campaign.